Hawthorn Photonics Group confirms that the sales function across all Group brands is now fully consolidated at the Hawthorn Photonics Group level. This structure applies to Covesion, Radiantis and AdvR, and is designed to deliver a consistent, coordinated and strategically aligned commercial approach across the Group’s global operations.
Under this model, all customer-facing sales activities are managed centrally by the Hawthorn Photonics Group sales organisation, while each brand continues to operate as a centre of technical excellence within its respective market segment.
This change reinforces the Group’s integrated operating model and provides a single, consistent point of contact for customers and partners across the Hawthorn Photonics portfolio.
Hawthorn Photonics Group remains focused on delivering operational clarity, commercial efficiency and long-term value to its customers through a unified sales organisation and a strong portfolio of differentiated photonics technologies.
